A study about children's health released by Yale University in Washington D.C. at the annual meeting of the Obesity Council, shows that the most unhealthy breakfast cereals are the cereals most usually marketed to kids.
The study identified that cereals marketed straight to youngsters have 85 per cent extra sugar, 65 per cent much less fibre and 60 per cent much more sodium than cereals marketed to adults. This is a ideal storm of nutritional badness guaranteed to result in health difficulties in anyone who consumes such a mixture routinely.
The authors go on to indict cereal manufacturers for targeting kids with advertising and in-retailer promotions. They suggest self-regulation of marketing is not efficient and stronger regulation would be in order.
http://wohealthy.com/ But the question arises, does marketing force parents to buy items? Do advertisers force parents to feed their youngsters nutritionally bankrupt meals? Or is that a choice parents make and comply with by way of with on their personal?
The truth is, youngsters do not acquire breakfast cereal, parents do. Cereal organizations do force parents to put candy-like breakfast merchandise in the pantry to the exclusion of significantly healthier foods. Cereal organizations do not force-feed these products to tiny Johnny or Jill, parents do.
Though cereal makers deserve no praise, the problem is NOT the nutritionally bankrupt cereal. The issue is PARENTS Get IT AND FEED IT TO THEIR Young children.
The challenge is NOT marketing.
The problem is parents invest in these ridiculous solutions masquerading as meals, feed it to their small darlings, and then wonder why there are so quite a few overweight youngsters and why their children are more than weight and illness-prone.
The answer is NOT government handle or improved regulation. There are currently a zillion government regulations in all areas of life that, for the most part, do absolutely nothing but raise taxes, inhibit freedom, drive up costs and generate a lot more difficulties than they resolve.
The answer to the "terrific cereal marketing crisis" is for parents to accept responsibility for their childrens nutritional welfare and not leave it up to the advertising department of a cereal enterprise.
The resolution is for parents to discover the fundamentals of little ones nutrition and study which foods are wholesome and why, and which foods destroy health regardless of how catchy the slogan is or how cute the animal mascot happens to be.
My grandchildren have no taste whatsoever for the nutritionally bankrupt sludge many kids reside on because my young children, the parents, recognize the fundamentals of nutrition and know with no doubt that a diet program of high carbohydrate foods tends to make you fat and destroys your health and they know why this is correct. And due to the fact they fully grasp the basics of how protein, carbohydrates and fat affect metabolism and how metabolism determines your and your childrens health, they are by no means hypnotized by dancing lions or cute bears into shopping for boxes of nutritional junk attempting to imitate wholesome meals.
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